It only recently announced a brand new license extension together with FIFA Mobile Coins the Union of European Football Associations (UEFA), that's the governing body of European soccer. As part of this arrangement, EA will launch multiple mobile offerings within the FIFA franchise, such as a free-to-play PC model. The company believes these games could reach 80 million gamers in over 15 countries. Glu Mobile will help expand EA Sports franchises on mobile, awarded the success Glu Sports has experienced its Tap Sports Baseball franchise. And now EA believes Codemasters, that owns high racing games such as F1, DiRT, along with Project Cars, will enable EA Sports to innovate and expand its international market for racing entertainment.
Wilson said on the recent earnings call that this is just the beginning. EA is currently relaunching its college football franchise, which is currently under development. There is also an expansion in a different sport, which Wilson wouldn't name, starting next year.
What is the monetary opportunity?EA estimates the worldwide market for sports video games will be around $11 billion with $7 billion on the console and PC, while the market for mobile is around $ 4.3 billion. For perspective, EA's overall bookings are expected to reach $6.1 billion in fiscal 2021 (that ends in March), which means the opportunity to gain more market share in sports is a major development opportunity.
What is more, spending sports is growing faster than other game types with cellular sports increasing at a compound annual rate of 24% during the last four decades. EA's goal to attain 500 million players and viewers should not be surprising. The market for interactive entertainment was growing as day one. New technology and approaches to play games such as cloud-based subscription services and cellular platforms have just enlarged the audience during the past decade and will keep doing so.
The current acquisitions and new games in the pipeline supply this industry leader with loads of catalysts during the next few years. * And at the moment, they believe that there are 10 stocks that Buy FIFA Coins are better purchases.